Consumers Energy of Michigan leads the nation innovative energy solutions for the people of Michigan. So, why not redesign the online experience for the 6.7 million residential and business users plugged in to their services.
Typically web pages are designed in Photoshop, however, in this case it was more feasible to build them using InDesign templates. Master pages were set up for each Level 1 and it's subsequent L2 and L3 pages. InDesign was definitely the way to go due to the fast turnaround and revolving rounds of edits required by the client's need to process pages through multiple tiers of review; account mangers, departments, leadership, and finally legal.
Photography selection utilized the client's sizable asset library which was the first choice then stock photography located for the remaining images. All info graphics were created in Illustrator then prepared according to specific standards. All tables were created in Indesign the programed within the CMS.
Digital Banners
Email templates for new online billing features