As a graphic designer, I have been fortunate to collaborate with the client (four different editors-in-chiefs) in developing the EHP Journal and it's brand over several decades. The covers, overall design, page templates, figure and tables styles all contain my fingerprints. Perhaps my greatest achievement is creating approximately 300 covers, which are the face of the journal. The task of capturing the essence or some compelling aspect of the story to hook the readers is deeply rooted in my design instincts.