Front and back of 3 panel brochure
Slide decks for different market segments: Health systems and providers; Insurance payers; Individuals
Alternate concept #2
Alternate concept #3
Informed DNA
Brogan implemented their proven process to strategically reposition Informed DNA in a complex B2B market. After internal interviews across the company's divisions, competitive analysis, and market research Brogan presented a strategic plan. Market Goal: InformedDNA is recognized as the premiere genetics authority by health plans, health systems, providers, and pharmaceutical companies, as well as individuals seeking genetics counseling. The deliverables: ‒3 brand directions (tactic: PowerPoint) ‒Themeline ‒10 Page PowerPoint ‒Brochure